How Robert Craven’s Unique Framework (and British charm) Helps Agencies to Scale Profitably

Agency owners are notorious for not paying themselves enough. They can also struggle to scale their business and incomes, whilst continuing to serve their clients at the same time.

I chat with Robert Craven, managing director of The Directors’ Centre and founder of GYDA Initiative, and we uncover his unique, innovative strategy for assisting agencies in effectively scaling their businesses.

If you’re an agency owner looking for the answer to make your agency profitable and grow massively, you’ll want to tune into this episode.

Discussion Points:

0:00 Introduction 

02:25 - Robert’s Background Story

04:06 - Robert's Motivator to Help Agency Owners

06:28 - Robert’s Long-term Strategy for Agency Owners

08:08 - Strategy #1: Give Yourself A Performance Rating

08:32 - Strategy #2: Determine Your Purpose

09:31 - Strategy #3: Set Your Goals

09:53 - Strategy #4: Mark Your Milestones

10:07 - Strategy #5: The “Devil’s Pawn"

10:22 - Strategy #6: Map Out Your Plan

14:16 - Agency Owners Having Difficulties to Change their Strategy

15:44 - Hidden Traps that Keeping Agency Owners get to the Next Level

20:17 - Roleplay Scenario: The 90-day Fix for an Agency Owner

31:00 - 'My Best Year Yet’ Process

32:17 - Final Thoughts and Insights

33:27 - Outro

 

Resources: 

• Connect with DUDE on the following social channels 
• Facebook https://www.facebook.com/dudeagency
• Instagram https://www.instagram.com/dudeagency.io/
• Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw
• Check out our website and see how we can help you run a profitable agency https://dudeagency.io/
• Reach out to Robert Craven through:
• Website: https://robert-craven.com/ and www.GYDAinitiative.com 
• Facebook: https://www.facebook.com/robert.craven1
• Twitter: https://twitter.com/robert_craven
• YouTube channel: https://www.youtube.com/c/RobertCraven 

About the Guest: 

Robert Craven is one of the UK's best-known and sought-after speakers on entrepreneurship and innovation. He is the go-to expert on growing digital agency businesses – in Q4 of 2016, he spoke to over 4,000 agencies from Sarajevo to Singapore, Athens to Amsterdam. He wrote best-selling books such as The Check-in Strategy Journal: Your Daily Tracker for Business and Personal Development, Customer Is King, Grow Your Digital Agency, GYDA Initiative – Strategy Workbook, etc.

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