Informed: the podcast for LinkedIn® users 473. My top 10 LinkedIn questions
Jan 3, 2026
Kick off the New Year with insights on LinkedIn! Discover if reposting your own content feels too needy and why John prefers fresh commentary. Uncover the evolving role of hashtags – useful for branding but lacking in discoverability. Dive into John’s top LinkedIn questions, covering topics like personal posts, the value of Premium, and boosting engagement. Get evergreen tips such as optimizing profiles and the importance of commenting to enhance visibility. It's all about making meaningful connections!
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Don't Repost Your Own Content
- Avoid reposting your own posts without adding value because it often notifies people who've already seen it and feels needy.
- Instead, add new comments or publish a follow-up post that extends the original idea.
Extend, Don't Repeat
- If you want to resurface an idea, publish a genuine follow-up instead of a straight repost to keep content fresh.
- Add further comments or new perspectives to extend the conversation rather than repeating the same post.
Use Hashtags Sparingly
- Skip relying on hashtags for discoverability since LinkedIn deprecated their reach and removed follower counts.
- Use a single hashtag only to reinforce brand or a content series, otherwise leave them out to reduce clutter.