Letting & Estate Agent Podcast AUS vs UK Estate Agency - Ep. 2432
Dec 29, 2025
Josh Phegan, a renowned real estate coach, shares his expertise on the contrasting practices of estate agencies in the UK and Australia. He highlights Australia's efficient sales processes that boost property sales and marketing quality. Phegan notes the UK's strength in branding and diverse business models while pointing out its risks with vendor-paid marketing. His practical tips focus on reducing risks and enhancing sales conversion through structured approaches, aiming to future-proof agencies in both markets.
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Structured Sales And Separated Marketing Drive Margin
- Australian agents use a clear, structured sales process to convert listings to sale agreed quickly.
- This structure pairs with separated marketing fees and strong property marketing to win digital channels.
Geography And Licensing Shape Australian Limits
- Australia's geography and market fragmentation force intense competition and local infrastructure gaps.
- The lack of unified licensing prevents simple cross-state selling and limits national scale.
UK Brand Strength And Service Diversification
- The UK excels at building iconic brands and diversified property services like renovations and refurb.
- Those businesses adapt to older stock but risk lagging in digital asset-hungry markets without vendor-paid marketing separation.