A lot of companies throw the word “innovation” around, but very few actually know how to do it — or do it well. Doug Hall, the best-selling author of seven books – including Driving Eureka! Problem Solving with Data Driven Methods & the Innovation Engineering System and named one of America’s top innovation experts by Inc. magazine, The Wall Street Journal, Dateline NBC, CNBC, CIO magazine, and the CBC, believes that a data-based approach is key. In this CareerCast, Doug shares a method to operationalize innovation throughout an organization and use it in a way that yields higher profit margins than the competition.