Titans of the Trades | Straight-Talk for Scaling Your Construction Business From Unpaid Intern to President
What does it take to scale a business from $3 million to $75 million? And what lessons can construction leaders take from that journey?
In this episode of Titans of the Trades, Ryan Englin sits down with Eric Watkins, President of Abstrakt Marketing. Eric started as an unpaid intern and climbed his way to the top, helping lead massive growth along the way. Together, Ryan and Eric dive into why recruiting is marketing, how outbound sales applies directly to hiring in the trades, and why culture can make or break a growing construction company.
Whether you’re running five trucks or fifty, this conversation will give you practical insights on growth, leadership, and building a sustainable business.
Key Takeaways
- (02:00) How Eric went from unpaid intern to President of a $75M marketing company.
- (03:50) Why so many trades business owners struggle with the shift from tradesman to business leader.
- (05:10) The top three books every construction business owner should read.
- (09:40) Outbound sales explained and why most people get it wrong.
- (12:00) How outbound marketing mirrors recruiting in construction.
- (19:30) What scaling from $3M to $75M taught Eric about company culture.
- (22:00) The one hiring mistake leaders must avoid when growing fast.
- (26:55) Battling burnout as a business leader and how to keep your passion alive.
- (31:00) How to connect with Eric and access his free consultation offer.
Connect With Eric:
Website: https://www.abstraktmg.com/
LinkedIn: https://www.linkedin.com/in/eric-watkins-amg/
Support Titans of the Trades:
If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.