Ajda Kus, a talented reporter from Val 202, shares her insights on merging local nuances with universal themes in storytelling. She emphasizes that connecting with broader experiences makes local tales accessible to everyone. Joining her is Meta Hrovat, a former professional skier and now leader of a family outdoor agency, who reflects on her journey from competitive skiing to redefining her identity. Together, they explore the magic of fairy tales, children's imaginative engagement, and the emotional journey of evolving in a family business.
Local stories can achieve broader appeal by integrating universal themes, making them relatable to diverse audiences.
The journey of transition and self-acceptance is a common struggle, as illustrated by Meta Hrovat's shift from skiing to entrepreneurship.
Deep dives
Exploration of Local Storytelling
Localism in broadcasting is emphasized as essential for connecting with communities and fostering a sense of place. The workshop conducted in the stunning Planica valley illustrated this concept, encouraging participants from Radio Slovenia to focus on underreported rural areas. Matej Propotnik, responsible for selecting this location, believes such initiatives can help the station better serve its audience by highlighting unique local stories. This approach not only revitalizes the local narrative but also strengthens the bond between the media and its listeners.
Challenging the Pressures of Competition
Aida Kuss, a participant in the workshop, shared her personal challenge of balancing local relevance, engaging storytelling, and universal appeal in her reporting. She underscored the struggle many local reporters face in making their stories resonate with both local and broader audiences. This balance is particularly important in a national context, where some intricacies may be lost on those outside the specific cultural background. Aida's reflection symbolizes the broader challenge of making local stories accessible while retaining their unique authenticity.
Meta Hrovat's Journey of Reinvention
Former professional skier Meta Hrovat's story of transition from sports to running a family business highlights themes of identity and change. After suffering injuries and facing pressures in professional skiing, she ultimately chose to leave the sport, seeking fulfillment outside of it. Now managing an outdoor agency that includes a fairy tale attraction, she grapples with fears of mediocrity and the challenges of entrepreneurship. Meta's experience resonates universally, encapsulating the journey towards self-acceptance and the realization that everyone is enough, regardless of their titles or achievements.
The story from Slovenia on this episode of Sound School is hyper-local -- so local, you might not catch all the cultural references. But, the reporter, Ajda Kus, says that's okay. The key to telling a great local story is to give weight to universal themes so that all listeners can still relate to the piece.
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