

Keep the Universal in Mind for Local Stories
6 snips Nov 5, 2024
Ajda Kus, a talented reporter from Val 202, shares her insights on merging local nuances with universal themes in storytelling. She emphasizes that connecting with broader experiences makes local tales accessible to everyone. Joining her is Meta Hrovat, a former professional skier and now leader of a family outdoor agency, who reflects on her journey from competitive skiing to redefining her identity. Together, they explore the magic of fairy tales, children's imaginative engagement, and the emotional journey of evolving in a family business.
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Workshops Spark Local Experimentation
- Local workshops can push reporters to experiment and expand coverage beyond cities.
- Rob says the Planica location helped reporters connect with underreported rural areas and try new formats.
Shouting Kekic To Hear The Echo
- Rob hiked in the Slovenian Alps with a friend who shouted 'Kekic!' to hear the echo and honor the folk character.
- He notes many Slovenians do this because Kekic is ingrained in their culture.
Balance Local Detail With Universal Themes
- Make local stories specific while framing universal themes so distant listeners connect.
- Ajda Kus advises balancing local detail, engaging delivery, and enough universality to appeal beyond the region.