
The Manufacturing Executive
From Bottleneck to Advantage: Rethinking Manufacturing Testing Strategies w/ Garrett Partridge and Dan Wyatt
Mar 11, 2025
Garrett Partridge, CEO of ARC Technology Solutions, and Dan Wyatt, an innovation consultant, delve into the vital role of manufacturing testing in achieving product excellence. They argue that testing should not just be a compliance step but a strategic advantage. Topics include the complexities of electronics testing and the benefits of modular approaches. They also discuss how data analytics and AI can enhance testing methodologies, along with the evolving landscape of manufacturing relationships and the urgency of addressing testing bottlenecks.
30:25
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Quick takeaways
- Testing in manufacturing should be viewed as a strategic lever for quality improvement and efficiency, not just a compliance step.
- Adopting modern marketing strategies is crucial for manufacturers to align with changing buyer behaviors and remain competitive.
Deep dives
The Evolution of Manufacturing Strategies
Manufacturers traditionally relied on relationships, referrals, and direct sales to build their businesses. However, the dynamics of how prospects gather product information and make purchasing decisions have drastically changed. To remain competitive, manufacturers need to adopt modern marketing strategies that align with these new buyer behaviors. Consulting firms are increasingly advising manufacturing leaders on implementing effective, revenue-driven marketing initiatives to adapt to this shifting landscape.
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