Human vs. Machine Mayhem

Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise.

We unpack Schaefer’s latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin’ at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention—without getting canceled—and measure the impact when you throw the box away altogether.

Pro tip? If your marketing feels safe, it’s probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember—because sometimes a little weird goes a long way.

Key Segments:

[00:02:22] The Book!

[00:07:41] Reimagining Storytelling with AI

[00:08:48] Unconventional Brand-Audience Connection Spaces

[00:14:36] EDGE of the Web Title Sponsor: Site Strategics

[00:15:55] What Taboos are Worth Breaking

[00:25:29] EDGE of The Web Sponsor: Inlinks (WAIKAY)

[00:30:38] Unprecedented Innovation Evaluation

[00:31:52] Embracing Unconventional Marketing Opportunities

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay

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Twitter: https://x.com/markwschaefer

LinkedIn: https://www.linkedin.com/in/markwschaefer/

Resources:

https://businessesgrow.com/

https://businessesgrow.com/audacious/

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