LTB Podcast

Tara Arndt - How to Use Email Marketing as a Personal Trainer

Sep 9, 2019

50:45

In today's episode, we welcome on Tara Arndt from the School of Email. Earlier this year, I was lucky enough to watch Tara present at the Inland Empire Fitness Conference held in Spokane in Washington State on the topic of email marketing. As you may expect, our topic for this interview is on exactly that. We discuss how and why to use email marketing, how often to email, how to grow your list, what to do if you already have a list and much more.

Timestamps

0.50 - How Tara got started in email marketing.
4.25 - Companies that Tara thinks do marketing well.
6.50 - What she wishes more companies would do more and less of.
10.25 - How effective is email marketing in comparison to social media?
16.59 - Increasing open rates with emails
18.35 - How often should you email?
19.30 - How to use email for retention
21.35 - Where to begin if you wanted to gain new clients using email marketing?
26.15 - How to create a free download that can be used in exchange for an email address
28.40 - Some simple tips to grow your email list from your website
32.30 - What your autoresponder should contain
36.15 - When you should ask for the sale?
30.05 - Tips for staying consistent with sending emails
42.20 - Why putting something a PS in your emails is the most read part
45.50 - What you can do to grow your list if you already have one
48.50 - Book recommendations