How New Balance and PVH are utilising their customer service teams to create more superfans with Ingrid van Ruiswijk

In this episode we spoke with Ingrid van Ruiswijk, Senior Customer Service Manager for E-commerce at PVH Corp and formally New Balance. 

Ingrid shared her advice on how customer service teams can be seen less as a cost driven operation and more as an essential way to generate better customer loyalty and retention for the business.  

During our chat, Ingrid also shared some successful customer service campaigns she's executed which targeted and nurtured their brand fans.

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