Rich Goldstein: From Trademark to Exit: Maximizing Your Business's Potential

About Rich Goldstein:

Rich Goldstein is a patent attorney, entrepreneur, author, and speaker dedicated to helping people protect and capitalize on their valuable ideas. Over the past 25 years, he has secured more than 2,000 patents, guiding entrepreneurs through the complexities of intellectual property. As the founder of Goldstein Patent Law, he and his team are committed to ensuring that patents and trademarks align with their clients' definitions of success, empowering them to achieve their business goals. Rich's expertise in intellectual property law is rooted in a belief that timing is critical—doing the right thing at the right moment can make all the difference.

Rich’s straightforward approach to patent law earned him the honor of writing The ABA Consumer Guide to Obtaining a Patent for the American Bar Association, the world’s largest voluntary legal organization. Passionate about education, he travels the country teaching entrepreneurs about intellectual property and hosts the Innovations & Breakthroughs podcast, where he engages with top business leaders on their journeys to success. Through his work, Rich continues to demystify the patent process, making it accessible and actionable for innovators ready to protect their ideas.

In this episode, your hosts, Jason and Scott, together with Rich Goldstein discuss:

• Intellectual Property Protection
• Trademark vs. Patent Differences
• Business Exit Strategy Planning
• Increasing Business Value Through IP
• Early Trademark and Brand Registration

Key Takeaways:

• Protecting your brand isn't just a legal formality—it's a strategic investment. 
• Exit planning should start years before you actually sell, but entrepreneurs often wait too long, missing opportunities to make their business more transferable and attractive to potential buyers.
• Intellectual property isn't just for revolutionary inventions, and even small, niche innovations or unique processes can be valuable assets that set your business apart in the marketplace.
• Not all businesses need patents, but most can benefit from trademark protection. 
• Creating systematic processes and documentation makes your company more scalable and appealing to potential investors or acquirers.

"If you don't get the trademark, you risk losing the rights to it, because someone else can get it if someone else files before you.” — Rich Goldstein

Connect with Rich Goldstein:  

Website: https://www.richgoldstein.com/ 

LinkedIn: https://www.linkedin.com/in/richardwgoldstein/ 

Connect with Jason and Scott:

Website:     https://henderxcapital.com/masteryourmillions

X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs 

Facebook:  https://www.facebook.com/groups/realestateinvestorsofutah 

Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

         @jasonihenderson https://www.instagram.com/jason.henderson/ 

Email: jasonchem@gmail.com, scott@henderxcapital.com