Bloomberg Businessweek

Using AI to Build Cyber Resilience

Oct 9, 2025
Rubrik's CEO Bipul Sinha highlights the dual nature of AI in cybersecurity, creating immense opportunities while amplifying risks. He discusses the importance of a balanced approach to AI adoption, focusing on data privacy and integrity. Sinha introduces innovative solutions like a 'rewind button' that allows organizations to undo harmful actions by AI. He also touches on market dynamics, emphasizing a shift from prevention to resilience in cybersecurity strategies.
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INSIGHT

Security Plus AI Operations

  • Rubrik positions itself as a security and AI operations company focused on recovery and continuity after attacks.
  • The firm couples cyber resiliency with AI tools to let businesses assume breaches while minimizing disruption.
INSIGHT

AI Multiplies Risk And Opportunity

  • Increased agentic AI adoption expands the attack surface and speeds potential damage dramatically.
  • AI brings "one hundred times more opportunities" but also "one hundred times more risk," requiring new resiliency approaches.
ADVICE

Provide A Surgical Rewind For Agents

  • Give teams the ability to undo harmful agent actions so they can deploy AI workers with confidence.
  • Monitor agent behavior and provide a surgical "rewind" to remove only undesirable changes while preserving good work.
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