GTM Science - A show for GTM and RevOps leaders Increasing Outbound Success Rates using Inbound-Led Outbound with Adam Robinson
In this episode of RevOps Corner, host Eddie Reynolds interviews Adam Robinson, founder and CEO of RB2B and Retention.com. They discuss the abysmally low prospect response rates in today's market and the significance of leveraging thought leadership on platforms like LinkedIn to enhance outbound sales strategies.
Eddie and Adam share insights from their own experiences building recognizable brands on LinkedIn and discuss practical steps for optimizing sales and marketing efforts in the B2B SaaS space -- with Adam providing some brilliant on-the-spot Inbound-led Outbound coaching and strategies. You won't want to miss this one! Want to learn more about Adam's solution for identifying anonymous website visitors? Click here!
00:00 Introduction
00:22 Guest Introduction: Adam Robinson
00:43 Adam's Career Journey
03:13 Eddie's Career Journey
05:52 The Problem with Outbound Response Rates
09:45 The Evolution of Sales Strategies
12:39 Leveraging LinkedIn for Sales
14:34 Content Creation and Personal Branding
22:42 Demand Creation vs. Demand Capture
26:12 Warm Outreach Campaign Strategies
27:13 Personalization vs. Relevance in Email Campaigns
29:05 Freemium Model and Conversion Rates
30:36 Leveraging LinkedIn for Outreach
32:02 Content as a Sales and Discovery Tool
37:54 Optimizing LinkedIn Connections
43:47 Balancing Automation and Personalization
49:51 Final Thoughts
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