The So What from BCG The Price Is Not Always Right
Oct 11, 2023
Discussing the importance of pricing strategy, the podcast highlights the need for understanding the company, customers, and the market. It explores the significance of pricing in business, emphasizing the need for early consideration during product development. The podcast also delves into the difference between the custom game and the choice game, and the importance of consumer understanding in pricing strategies. It concludes by exploring the process of designing a pricing strategy for long-term success.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Importance of Pricing Strategy
02:30 • 7min
Understanding the Custom Game vs the Choice Game
09:19 • 3min
Mitigating Risks in Pricing Strategies and Understanding Customer Perspectives
11:56 • 2min
Designing a Pricing Strategy for Long-Term Success
13:32 • 5min