From Refugee to Nine-Figure Founder: Katerina Schneider’s Ritual Story

As a refugee from Ukraine, Katerina Schneider arrived in the U.S. with nothing but $50 and a suitcase.

Now, she’s the founder and CEO of Ritual, a multi-million dollar wellness brand reshaping the supplement industry.

This week on SUPERWOMEN, Katerina shares what it took to start Ritual with no roadmap. What began as a search for a better prenatal became a mission to raise the bar in wellness.

Tune in to hear how she built a business from the ground up, what she’s learned about leading while raising three kids, and why being “selfish” made her success possible.

Episode Guide:

(00:00) Meet Katerina Schneider, CEO of Ritual

(02:26) A childhood that built grit and perspective

(04:00) Building a business while pregnant with no blueprint

(05:21) The impact of her experience in different industries

(07:44) Why she decided to quit her job to start Ritual

(09:04) Learning to surround herself with great leadership

(12:18) Why women still trust bad advice

(13:33) Creating a product that met a real need

(15:55) How to tell if your supplements are actually safe

(18:13) Balancing work and life with three kids

(22:41) How to simplify wellness when overwhelmed by trends

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