Feeling stuck with Instagram? Not sure what to post anymore — or wondering why your content isn’t converting the way it used to? In this episode of The Business Edit™ Podcast, I’m joined by Shannon McKinstrie, a social media strategist and queen of simplifying content marketing. Shannon breaks down her signature "4 H's" content strategy and gives you practical tips, real-world examples, and a whole lot of permission to ditch the rules and start having fun with content again.

Shannon also shares a fresh perspective on what really leads to conversions on Instagram (hint: it’s not just about follower count or trendy audios). Whether you’re posting consistently and not seeing results, or avoiding Instagram altogether because it feels overwhelming, this conversation will help you reframe your strategy and approach content creation with confidence.

If you want to grow an engaged audience on social media and build a brand that actually connects with people, tune in to this episode of The Business Edit™ Podcast and get ready to simplify your content strategy.

SHOW NOTES: jadeboyd.co/4-repeatable-posts-to-grow-an-engaged-instagram-audience-with-shannon-mckinstrie

LINKS MENTIONED IN THIS EPISODE:

CONNECT WITH SHANNON:

CONNECT WITH JADE:

LEVEL UP YOUR BUSINESS + PRODUCTIVITY

FREE RESOURCES

The Best Movies at the SXSW Film Festival | The Big Picture (Ep. 442)