The Innovative Agency 212. How to Treat Your Agency Like a Client, with Charles Gaudet
Intro
Today we’re covering a topic that is close to the hearts — and wallets — of all agency owners. Money. Specifically, profitability in your agency. Charles Gaudet joins us to discuss how agency owners can maximize profitability by treating their businesses the same way they treat their clients.
What you will learn in this episode:
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Why it makes sense to treat your own agency like a client.
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The pitfalls of improper management of human resources.
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The top 5 KPIs all agency owners need to track consistently.
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Key observations about decision-making in a more discerning consumer environment.
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What it takes to develop a healthy pipeline for your agency.
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The impacts of AI on agency profitability.
Bio
Charles Gaudet is the author of “The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying on Top“ (voted #1 Book on Sales & Marketing by Indie Excellence) and host of The Beyond 7-Figures Podcast.
The International Business Times called him “The Go-To Business Coach for 7 and 8 Figure Businesses” and perhaps the “busiest sales coach in the US.“
GritDaily said Gaudet is: “regarded in entrepreneurial circles as one of the top coaches for helping entrepreneurs surpass the seven and eight-figure mark.”
And Yahoo Finance referred to him as: “The CEO Whisperer.”
He’s been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped others generate millions with his strategies.
He’s received numerous awards and recognition (including founding a company named as “One of the Best Seed Stage Companies” by Ernst & Young), received his Certificate of Leadership Development from The US Army War College and has his business advice featured around in the world – including Inc., Forbes, Salesforce, Success, Entrepreneur, and Fox Business – as well as on podcasts and radio.
He was named one of American Geniuses’ Top 50 Industry Influencers.
He trains in Brazilian Jiu-Jitsu (two gold medal finishes) and is a 3-time wrestling state champion. He lives in New Hampshire with his beautiful wife, three adorable kid-preneurs and one dog.
Resources:
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Website: https://predictableprofits.com/
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LinkedIn Personal: https://www.linkedin.com/in/charlesgaudet/
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LinkedIn Business: https://www.linkedin.com/company/predictable-profits/
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Twitter: https://twitter.com/charlesgaudet