Dragons' Den star Sara Davies on the mindset of success

Entrepreneur, investor, and former Dragon’s Den star Sara Davies has spent 20 years building businesses and helping others do the same. She started her company, Crafter’s Companion, while still at university and turned it into a global brand. But as she tells Krishnan Guru-Murthy, success isn’t just about strategy - it’s about mindset.

It’s a theme she explores in her latest book, The Six-Minute Entrepreneur, which distills the lessons of her own journey into advice for anyone looking to succeed.

In this episode of Ways to Change the World, she reflects on the challenges facing small businesses, what she’s learned from Dragon’s Den, and why the UK needs to celebrate its entrepreneurs more. As she steps away from the Den, she also shares what’s next for her and why she remains deeply passionate about backing businesses that make a difference.

Produced by Silvia Maresca and Ka Yee Mak.