In this episode of the Live Better Sell Better Podcast, KD has a conversation with Morgan Ingram on calling out the video in your own email and having Call To Action that makes sense.

QUOTES

Why avoid the “Are you free for 30 minutes” Call To Action - Morgan: "The whole goal is I want you to watch the video. Why would I have Call To Action in the email saying 30 minutes when you haven't watched the video yet? That's like at the end of the movie trailer saying, 'Hey, this is going to be who's in the movie.’ Cool, I don't need to watch this anymore."

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