Bestselling author Seth Godin discusses the shortcomings in software development, including lack of user-centric focus and craftsmanship. He also explores the shift from gatekeepers to open systems and the challenges of creating shareable ideas. Additionally, Seth delves into the difficulties of self-editing and the value of seeking external feedback for improvement.
Software development lacks evolutionary drive like car manufacturing due to unique factors.
Complexity of software, lack of conventions, and industry shift impacting software quality and user experience.
Deep dives
Evolution of Cars versus Software Development
Software development lacks the evolutionary drive seen in car manufacturing due to factors like the lack of a traditional buying cycle in software, absence of consumer-facing dealers, and the overwhelming influence of the network effect, fueling stagnation in software innovation.
Impact of Complexity on Software Architecture
The complexity of software, stemming from endless options and user preferences, hinders the creation of an optimal software architecture that caters to diverse user needs, leading to a lack of conventions for simplifying features and functionality.
Shift in Software Culture and Quality Expectations
The software industry's shift away from rewarding craftsmanship and user-centric design has resulted in the prioritization of network effects over user delight and software elegance, leading to a diminished focus on enhancing software quality and user experience.