Startup Strategies Social Media isn’t hard. It’s misunderstood
In this episode of Startup Strategies, Juliana breaks down the brutal truth about social media marketing that most content creators and founders refuse to accept - their content is poor, and that's exactly where they need to start. After scaling her client from zero to $2 million in revenue and 10 million users while generating millions across creators and companies in every niche, she reveals why the people making real money from social media do the exact opposite of what everyone teaches.
Juliana exposes the 5 principles that separate creators who turn social media into revenue engines versus those collecting vanity metrics while their bank accounts stay flat. From her own journey of posting "hideous" content while building her agency across e-commerce, Web3, and now serving clients across all industries, she demonstrates why admitting your content needs work is actually the breakthrough moment most creators avoid.
This conversation reveals why 2020's TikTok revolution created the biggest opportunity in content creation history that most people completely missed, and how understanding algorithmic distribution beats networking every time.
Juliana shares:
- Why blaming the algorithm is keeping you stuck and what to focus on instead
- How the shift from network-based to engagement-based distribution changed everything
- The math behind why broad content gets applause but targeted content gets customers
- Why your best-performing posts rarely drive the most revenue (and what does)
- How to engineer targeted virality instead of chasing random viral moments
- The zero-to-millions case study: building a waitlist before having a product
- Her content audit system across LinkedIn, X, YouTube, Instagram, and TikTok
- Why creators who admit they suck outperform those chasing perfection
Let’s break down his Startup Strategies.
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