Content Tactics for the Continuity Model w/Craig Garber

Entrepreneurs commonly face struggles like generating a steady stream of leads and prospects, generating these leads at a reasonable cost and maximizing the overall value of your customers or clients. What is the best route to improving all these aspects of your business and what tools will you need? This week’s guest is the King of Copy, Craig Garber and he has plenty to share about business, content, enlightenment and health.

 

Three Takeaways

1. Continuous relationships are facilitated through the frequency or intensity of communication.
2. There’s a big difference between providing service and being a servant.
3. A lot of success isn’t about knowing the answers, it’s about knowing the right questions to ask.

On this week’s show we discussed how entrepreneurs can solve lead generation struggles with valuable copy and written content. Craig Garber who has worked in over 100 industries provides key insights and best practices. Craig shared the importance of content that attracts people so that you don’t have to chase them, the type of relationship you build in attracting is different from the kind of work you would have to do to chase leads and clients. In the case of the former you will have more control and a more respectful dynamic with clients.  

Craig also detailed his professional journey and answered a question about the tools that helped him grow his business and what entrepreneurs can learn. Strategy is important, and so is the maturity of not putting your problems on your clients’ shoulders. “Focus on what you can bring to them and not what they can bring  to you.” It’s also necessary to be engaging through your content to make sure there’s a two-way communication taking place between you and the client.

I went onto ask Craig what he thinks is important when an entrepreneur is trying to build continuous relationships to which he said, “You want to interact frequently and have something worthy to say.” I also went onto ask him about how the average entrepreneur can stand out in the crowd and keep their database informed. He stressed the importance of sincerity, authenticity, and writing the way you speak. The best writers online nowadays know how to make the content accessible and package the content in bitesized paragraphs to make it an easier read.

Towards the end of the show we talked about;

• How Craig separates work from life and maintains a healthy balance
• The difference between providing a service and being a servant to clients
• Positioning yourself as an authority from day one of a relationship with a client
• Health, exercise and body recomposition.
• The benefits of TRT
• The biggest influences on his life

Your marketing will only ever be as good as the copy created for it, so it’s necessary to make it an investment. The rules of writing good copy are simple; be sincere and authentic. Don’t aim to sell all the time. People are starved of authenticity nowadays so if you can provide it in an interested and engaging way, you will get ahead. Guest Bio

Craig is a copywriter, direct response marketing consultant, Real Estate Investor and the Author of "How To Make Maximum Money With Minimum Customers.” He shows entrepreneurs how to attract a reliable, steady stream of pre-qualified leads and helps increase net profits and cash-flow by increasing customer, client, or patient value. To learn more about Craig work visit http://www.kingofcopy.com/. Get his book here How To Make Maximum Money With Minimum Customers.

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