Deliverability Defined

Audience Building for Creators

Mar 9, 2021

56:32

After spending Season 01 chatting all things technical, we’re kicking off Season 02 with some general advice for making a living and building an audience online.

In this episode, we’re going to take a step back to define “creators”, help you push past the starting line, and make the task of asking your audience to subscribe a little less awkward. Even if you’ve nailed deliverability basics, growing an online presence depends on your marketing strategy just as much as it does your technical know-how.

If you’ve made it this far but still haven’t hopped on the email bandwagon, just look at how many creators were forced to go back to the basics in 2020 when the world shifted beneath them. And because we know there’s more than one type of creator, every other episode of Season 02 will deep dive into advice for specific creators. From musicians to chefs to writers and artists, whatever you do, we’ve got you covered on this season of Deliverability Defined.

“The key here is to, at the very beginning, add value. Let people know what to expect and give them a reason to give you their email address. You don’t want to just be asking.” ~ @alyssa_dulin

Main Takeaways

A creator is anyone who’s creating a product or a service that provides value. Everyone has a passion or a skill set in something, and we all have the opportunity to lean-in and become a creator.
If you’re struggling with where to start, ask yourself, what questions do people always ask me? If you’re a go-to person for two people, you can be a go-to person for 200,000.
Starting is the hardest part of establishing yourself as a creator. Don’t be discouraged by slow growth. Keep pushing and keep the consistency going.
Instagram may feel fresh and colorful, but at the end of the day, Instagram will still own your audience. Email marketing is a way for you to reach your audience outside of a platform that changes its algorithm at random.
Paid newsletters and email courses are great ways to make a living online and retarget your existing audience.
Don’t be afraid to sell your email services to your audience. If they weren’t interested in your content, they wouldn’t be following you.

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