At some point, every startup will have to charge someone something for using their product. The problem? Price is a topic that’s notoriously hard to ask your users for input on. Whatever model and price you settle on tend to be sticky, whereas your product will expand and evolve over time. What’s more, companies coming out of free beta often lose more than 90% of their users when they introduce a price, which can feel very scary.

Joining us to share the fundamentals of pricing and monetization is Kun Gao, Co-founder and COO of GGWP. Kun will run through the principles related to revenue models, customers, costs, price discovery and competitive pricing. Then he will reveal the cheat codes for subscription-based models, which are from his time as Co-founder and CEO of Crunchyroll.