Building trust is crucial for the success of any business. But sometimes that's easier said than done. Joining us on the show today to discuss this topic - and offer a solution - is Natalie Doyle Oldfield, author of the book "The Power of Trust: How Top Companies Build, Manage, and Protect It."

Natalie has 25 years of experience in IT and has trained hundreds of technical team members to become Trusted Advisors to their clients using science-based programs. Recently recognized as one of Canada's Most Inspiring Women Entrepreneurs, she was also named one of the world's Top Thought Leaders in Trust.

Natalie explains that a business with high trust equity can increase sales, revenue, referrals, and client retention. However, it's not something that can be achieved overnight; it requires intentional effort, transparency, and honest communication.

In this episode, she outlines eight principles that can be followed to build, strengthen, and protect a relationship of trust - principles that are based on scientific evidence and tested over several years. They roll up into three critical components: communication, behavior, and service. How a business communicates, behaves, and serves its customers directly impacts the level of trust it can build.

Tune in to learn more about the power of trust, how it can transform your business, and where you can find her free trust assessment tool to get you started.

Episode Highlights:

The power of empathy
How to instill trust in disliked industries
The eight principles of building trust
The importance of honesty and accountability
How she became an expert in trust
Three things business owners can do immediately to build trust
Practical changes for better behavior

Favorite Quote:

"We trust people who understand us, who get us, and are able to really empathize with us."

Connect with Natalie:

https://www.successthroughtrust.com https://www.linkedin.com/in/nataliedoyleoldfield

Stay Connected:

Connect with Matt and Luigi on Instagram:

@matthew.r.meehan

@luigi_rosabianca

@theLiquidLunchProject

@ShieldAdvisoryGroup.

Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.

www.theliquidlunchproject.com

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