SchoolCEO: K-12 Marketing + Communications Preventing Burnout
May 22, 2025
Record burnout is plaguing school communications professionals. The discussion highlights how reactive tasks derail strategic planning. Experts reveal the root causes of this burnout and propose proactive measures to enhance job satisfaction. By understanding these dynamics, listeners can find ways to combat burnout effectively.
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Burnout Drivers for Comms Pros
- Comms pros spend excessive time on social media management and reactive tasks, limiting strategic work.
- This imbalance causes frustration and stifles creativity and long-term planning for storytelling.
FOIA Requests Overwhelm Storytelling
- One comms pro spends most of their time on FOIA requests and bond referendums.
- This reduces time available for storytelling and presence in schools showcasing classroom successes.
Isolation Amplifies Burnout
- Burnout among school communicators is widespread and amplified by isolation and constant criticism.
- Many feel overlooked compared to discussions around teacher burnout, with 37% always or often burned out.