14k Followers in 30 Days: The Playbook That Built Seniq's Growth on Instagram

Tina Thompson grew Seniq's Instagram following from 10K to 42K in just one year - including 14K new followers in 30 days. In this conversation, she breaks down the exact playbook that transformed Instagram from a content channel into a revenue generator. Tina shares how she reduced her time commitment from 20 hours to just 5 hours per week while accelerating growth, the specific content strategies that unlocked hockey stick growth during the launch of their ski apparel, and how she uses trial reels and AB testing to optimize performance. This is the tactical Instagram masterclass every outdoor brand founder needs.

Show Highlights
This episode is a deeper-dive into the tactics that Tina laid out in her Substack post about Seniq's Instagram strategy. 
Here are the main topics Tina lays out in her post that we dive into in this episode:

• Be yourself
• Most strategy is useless
• Consistency is everything
• Don't reinvent the wheel
• Fun is key
• Unlock & Repeat
• Pinning works
• Giveaways are a must
• Show the product
• Lo-fi > Hi-res
• The best launches have a formula
• A/B testing reels drives quick results

Links
Tina's Substack
Seniq on Instagram
Tina on Instagram
Mallory Ottariano / Youer on Instagram
Behind The Diary YouTube channel
Tiny Experiments book

The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast

The KORE Outdoors Podcast is supported by the Province of British Columbia.