Morning Wire DW Introduces New Kids App: Bentkey | 10.22.23
Oct 22, 2023
Jeremy Boreing, co-founder of The Daily Wire, discusses the launch of Bent Key, a new streaming app for children that quickly topped download charts. He emphasizes the need for trustworthy kids' entertainment that meshes fun with positive values. The app features original shows like 'A Wonderful Day with Mabel McClay,' focusing on high-quality content. Boreing also highlights the challenges of curating engaging, ideologically balanced material that resonates with contemporary family values while avoiding political themes, reminiscent of classic programming.
AI Snips
Chapters
Books
Transcript
Episode notes
Kids vs. Adult Content
- Daily Wire succeeded by giving audiences what they actually want, not what they think they want.
- This approach is different for kids' content, which should focus on reinforcing values.
Values in Kids' Content
- Adults should be challenged with diverse viewpoints, while children need clear values.
- Kids' content should be full of goodness and implicitly trustworthy for parents.
Production Quality of Mabel McClay
- A mother of a three-year-old praised the high production quality of "Mabel McClay."
- She questioned how Daily Wire could maintain this level of production given their newness to children's entertainment.
