Learn about the new kids entertainment company Bentkey and the interview with Daily Wire co-founder Jeremy Boreing. Discover the need for a trusted kids entertainment platform, the selection of child-friendly content, recruitment of artists, and the decision to release different age ranges. Explore the political nature of Daily Wire's Snow White adaptation and the importance of non-political content for children.
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Quick takeaways
Bentkey aims to provide highly entertaining and trustworthy content for children, instilling values and shaping them into the adults parents desire.
Bentkey focuses on creating apolitical content that celebrates goodness and inspires children to think about what is right and wrong, without using them for political purposes.
Deep dives
Venturing into Children's Entertainment
Daily Wire co-founder Jeremy Boring discusses the inspiration behind their new kids' entertainment platform, Bent Key. Boring emphasizes the need for highly entertaining and trustworthy content for children, stating that they aim to create shows that are full of goodness and that parents can implicitly trust. The goal is to provide content that instills values and helps shape children into the adults parents want them to become.
Diverse Shows for Different Age Groups
Bent Key launches with a wide range of shows catering to different age groups. From Mabel McClay for the youngest viewers, to the Australian trio in 'How Ridiculous' for older kids, the platform aims to serve all kids' needs right from the start. While only a few shows are original productions, everything on the app is carefully vetted to ensure it aligns with the values of the audience. The aim is to offer quality productions that children will love and parents can feel confident in.
The Importance of Childhood and Goodness
Jeremy Boring discusses the importance of creating content that upholds childhood and allows children to be children. He stresses the need to separate the politics of the day from kids' entertainment, ensuring that content remains apolitical and focuses on wholesome values. Boring highlights the impact of shows like 'Mr. Rogers' Neighborhood' on his own childhood and their influence on his vision for Bent Key. He believes in celebrating goodness and inspiring children to think about what is right and wrong, without using them as pawns in a political agenda.
An interview with Daily Wire co-founder Jeremy Boreing on why they launched Bentkey, a new kids entertainment company. Get the facts first on Morning Wire.
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