Morning Brew Daily

Phase or Forever? Toby’s Trends 2025 Mega Recap

58 snips
Dec 30, 2025
Dive into the latest trends shaping our culture! Creatine is making waves with more than just bodybuilders, while affordable caviar is taking over social media. Gen Z is ditching bar tabs for communal dining, embracing granny-core hobbies like knitting. From the surprising comeback of metal braces as fashion statements to rising interest in history, the hosts explore how youthful nostalgia influences today’s choices. Plus, find out why we’re walking faster in cities and how spicy foods are redefining restaurant menus!
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INSIGHT

Creatine's Mainstream Comeback

  • Creatine shed its gym-bro image and became mainstream due to new research and varied form factors.
  • Toby Howell and Neil Freeman expect continued growth and more product innovations.
INSIGHT

Caviar Moves From Luxury To Gimmick

  • Cheaper Chinese farmed caviar pushed the ingredient into mainstream restaurant menus.
  • Toby Howell and Neil Freeman call this a social-media-driven phase rather than a lasting shift.
INSIGHT

Viral TikTok Turned Dubai Chocolate Big

  • Dubai chocolate went viral after a December 2023 TikTok and drove broad retail adoption.
  • Neil Freeman argues major brands like Hershey's signal the trend could be enduring.
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