NXT SZN We Teach Personal Branding, But Motherhood Made Us Disappear
Two visibility experts on losing themselves, the 1,000 true fans strategy, and why you don't need millions of followers
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The irony is almost too perfect: two women who built careers teaching others how to be visible completely disappeared when they became mothers.
Amanda Delosa and Carlii Lyon, former international publicist to Miranda Kerr, speaker, and author of "Courage to Be" both know how to build powerful personal brands. They've done it for celebrities, politicians, and business leaders.
But when they stepped away for maternity leave, they experienced what so many ambitious women face: overnight invisibility, disappeared colleagues who they thought were friends, and a complete identity crisis.
The Personal Brand Paradox:
Throughout this conversation, they argue both FOR and AGAINST building big social media followings. Because here's what they've learned through their own journeys and working with clients:
Some of the most powerful people in the world operate in closed networks. You'll only know their names in certain circles. They have immense influence despite having no social media followers.
But also? A lawyer who made 14.5 million views by making a salad at her desk and turned it into a national practice with eight additional lawyers on her team.
So which approach is right?
What you'll discover:
Why the "1,000 True Fans" strategy often beats having millions of followers
How to build a powerful personal brand as an introvert who values privacy
The harsh reality: when invitations stop and everyone disappears during maternity leave
How two personal brand experts lost themselves completely (and rebuilt)
The Facebook group challenge that could change your network
The vulnerable truths: Carlii shares her journey from high school dropout to Miranda Kerr's publicist, moving to New York in her mid-20s, then choosing to step away completely when she had two babies 21 months apart. Three years later, she was sitting on the couch, depressed, wondering who she'd become.
Amanda opens up about relocating interstate, having Ariella, and feeling invisible for the first time in her life - despite knowing exactly how to build visibility.
What they learned:
You don't need to choose between big reach and deep connections
The power of "making space for grace"
Why being intentional matters more than being everywhere
How to add value without burning out
The cosmic filter of people who disappear (and why it's actually a gift)
This episode isn't about telling you there's one right way to build a personal brand. It's about giving you permission to do it YOUR way - whether that's building a TikTok empire or cultivating a powerful closed network of 1,000 true fans.
Perfect for: Ambitious women navigating maternity leave, career transitions, or anyone trying to figure out how to stay visible without losing themselves in the process. Also, for introverts who hate social media but know they need to build their brand somehow.
It's honest. It's nuanced. And it proves that even the experts struggle with the very thing they teach.