It's Not Google's Fault, It's the U.K.'s

Jun 20, 2024

In this engaging discussion, Jason Gillespie, known for his work at Criteo, shares insights on retargeting and deep learning. He explains how RTB House leverages neural networks for enhanced user behavior analysis. The conversation also dives into the future of advertising in a cookie-less world, emphasizing Google’s Privacy Sandbox as a pivotal solution. They explore strategies for leveraging first-party data, the challenges of adapting to new privacy norms, and how ad tech companies can innovate while respecting user privacy.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 2min

Transforming Marketing Through Technology Insights

01:51 • 7min

Understanding Neural Networks and Deep Learning

09:09 • 2min

Exploring Differences in Advertising Technologies

11:16 • 2min

Adapting to a Cookie-less Future

13:13 • 9min

Navigating User Privacy in Digital Advertising

22:14 • 8min

Navigating Advertising in a Cookie-less World

29:49 • 17min

Navigating Digital Marketing in a Cookie-less Environment

46:35 • 2min

Summary

In this conversation, Sean and Jason Gillespie discuss their experiences working together at Criteo and the impact Jason had on Sean's understanding of retargeting. They also delve into the concept of deep learning and neural networks, and how RTB House, a direct competitor of Criteo, is using these technologies in retargeting. They explore the future of retargeting in a cookie-less world and the role of Google's Privacy Sandbox in maintaining privacy while still enabling personalized advertising. The conversation concludes with a discussion on how different ad tech companies can leverage the Privacy Sandbox to make business and creative decisions without tracking users across the internet. In this conversation, Jaysen Gillespie and Sean discuss the impact of Google's Privacy Sandbox on the advertising industry. They cover topics such as the deprecation of third-party cookies, the role of AI in advertising, the importance of first-party data, and the future of targeted advertising. Jaysen explains how RTB House is adapting to these changes and offers advice for performance marketers.

Takeaways

Jason Gillespie had a significant impact on Sean's understanding of retargeting during their time working together at Criteo.
RTB House, a direct competitor of Criteo, uses deep learning and neural networks in their retargeting approach.
The future of retargeting lies in a cookie-less world, and Google's Privacy Sandbox is a solution that maintains privacy while enabling personalized advertising.
Different ad tech companies can leverage the Privacy Sandbox to make business and creative decisions without tracking users across the internet. Google's Privacy Sandbox and the deprecation of third-party cookies are major changes that will impact the advertising industry.
AI-driven solutions like RTB House's Content GPT can help advertisers target audiences more accurately and effectively.
First-party data will become increasingly important for advertisers as third-party cookies are phased out.
Publishers will need to collect more first-party data from users in order to deliver relevant ads and monetize their content.
Marketers should audit their marketing vendors and prioritize partnerships with vendors that are prepared for a cookie-less future.
Alternative IDs and advanced contextual targeting are potential solutions for advertisers navigating the post-cookie landscape.

Chapters