Cliff Hudson talks to Clint about the difference between growing a business and strengthening a brand, the advantages and disadvantages of the franchise model, how to maintain consistency and quality in franchises, the evolution of marketing and advertising strategies throughout his 35-year career, and his book on leadership, Master of None: How a Jack of All Trades Can Still Reach the Top. Clifford Hudson spent 35 years of his career at Sonic Corp., an Oklahoma City-based, publicly held company that owns, operates, and franchises SONIC Drive-In restaurants. Most recently, he was Chairman of the Board and Chief Executive Officer of this public company with more than 3,500 franchised and company-operated drive-in restaurants. He left the company upon its sale in December 2018 and joined the law firm Crowe & Dunlevy as Of Counsel in the firm’s Oklahoma City office.
CEO.com | Dispatches from the frontiers of leadership