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Ever wonder what would happen if you stripped away all the fancy marketing tactics and just focused on the basics? Boris and I found out when we helped a guitar teacher make $124,717 in 30 days. That's $100,000 more than his usual monthly revenue.

Here's the kicker - we didn't do anything revolutionary. Actually, the whole thing was almost embarrassingly simple. New course, decent sales page, order bump, one upsell. That's it. No complex automations, no 47-step sequences, just solid execution of the fundamentals.

Boris shares the entire blueprint in this episode, including why we created a brand new course from scratch (in just 6 weeks!), how we used survey data to find a massive gap in what this creator was offering, and why positioning bonuses as "Christmas presents" made such a difference to conversions.

My favorite moment? When Boris admits our order bump only converted at 12% - way below our usual 30-50% - but still added an extra $7,000 to the launch. Sometimes good enough is exactly that.

If you've been overthinking your next launch, this episode might annoy you. Turns out that "90% research, 10% implementation" beats clever tactics every single time.

🎁 Free guides mentioned in this episode:

Sales Page Elements PDF: https://datadrivenmarketing.co/resources
Checkout Page Guide: https://datadrivenmarketing.co/checkout-page
Upsell Guide: https://datadrivenmarketing.co/upsell

Want help implementing this in your business? Drop me an email at john@datadrivenmarketing.co

1105: A Better You with Maureen Pelton and Charlie Hartwell