How to Build a Referral-Driven Financial Planning Business with Rosie Hooper

This week on the Financial Planner Life podcast, Sam Oakes sits down with Rosie Hooper, Chartered Fellow and Financial Planner at Quilter Cheviot. Rosie shares her inspiring 26-year journey from her early days in bank management, through corporate employee benefits, to becoming a highly respected private client planner.

Rosie talks candidly about how growing up in a household where money was tight shaped her relationship with finances and fuelled her passion for planning. She opens up about the emotional depth of her client work, why she proudly calls herself a "financial planner" rather than an advisor, and how truly understanding her clients’ lives, not just their portfolios, makes all the difference.

In this episode, you’ll learn:

• The mindset shift from corporate benefits to private client advice, and how the two worlds are more connected than you think
• How to create a referral engine by delivering a first-class, emotionally resonant client experience
• The power of coaching and mentorship in developing new talent (and why "menchoring" might be the secret sauce)
• Why confidence is just as important as competence, and how Rosie helps emerging planners build both
• How AI is enhancing client service at Quilter Cheviot while preserving the all-important human touch
• Rosie's two "magic wand" wishes for the future of the financial planning profession

Plus, hear about the "health and wealth seesaw” she uses to help clients balance financial goals with living a fulfilling, healthy life. Discover how this approach, alongside her deep client relationships, has earned her the nickname Rosie Poppins.

Whether you're new to financial planning or a seasoned pro, this episode is packed with insight, honesty, and practical wisdom for building a client-focused, referral-based business.

Be sure to follow Financial Planner life on YouTube for extra content about career development within Financial Planning.

Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production.

Want to appear on the Financial Planner Life podcast? Drop Sam a message.