Indie Game Lunch Hour Indie Marketing Throughout The Years, Where It Is (Not) Going
Nov 20, 2024
David Elahee, a veteran game developer and co-founder of Headbang Club studio, shares his extensive experience in the world of indie games. He discusses how indie marketing has evolved over the years and the current trends shaping its future. David delves into guerrilla marketing strategies and community engagement, emphasizing their importance for indie projects. He also highlights the challenges of optimizing games for various platforms and the balance between in-house marketing and outsourcing expertise, offering valuable insights for aspiring developers.
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David's Indie Journey
- David Elahee shares his journey from French National Game Dev School to co-founding Headbang Club after a game jam success.
- He explains how Double Kick Heroes combined metal music and rhythm-shooter gameplay, gaining popularity despite being "broken" in design.
Funding Through Work and Networks
- Fund your indie game by leveraging bank subsidies, loans, and work-for-hire contracts while balancing development time.
- Networking in the indie scene and assisting other developers helps sustain and grow your studio.
Console Ports Reach Different Players
- Console and PC player bases mostly stick to one primary gaming screen, so porting a successful PC game to consoles generally reaches new players.
- A game with strong viral appeal and quality can profit from console ports with relatively lower investment compared to big publisher expectations.