Kevin Muno is the founder of Perennial Pastures, a regenerative ranch in California.
We discuss how Kevin went from tech sales to first-generation rancher, why Kevin felt compelled to operate his ranch regeneratively, what is regenerative ranching, why regenerative ranching is better than industrial farming, what it means to heal the land, the difficulties of ranching, the rewards of living with the land, how we can win the battle for the health of the land, the animals, and us, why grass-fed beef is better than grain-fed, and a whole lot more.
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Becoming Sovereign