What an education session for me with Startup Action Founder, Melinda Elmborg. Her experience and insights around startup fundraising is really helpful to early stage founders. In particular, we talked about:

How a company knows they have achieved product-market fit
When the right time to seek funding is
Ways startups can set themselves up for success when they look for investors

Melinda is sharp and makes a complicated process understandable, which is really helpful for those of us who don't do it every day.

To learn more about Melinda and Startup Action, visit: https://startupaction.co/

Find Melinda on LinkedIn at: https://www.linkedin.com/in/melinda-elmborg/

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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.

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