Why Women Must Charge Premium Prices (And Stop Settling for Less)

Today, I’m diving into a topic that might ruffle a few feathers, but it’s one I believe every woman entrepreneur, especially those in health and wellness, needs to hear.

If you're a coach, consultant, or practitioner who's been conditioned to undervalue your expertise or struggle with money mindset, this episode is your wake-up call.

I'm sharing my personal journey as a mom, business owner, and former dietitian and explaining why charging premium prices isn’t just okay... it’s necessary.

We’ll explore how motherhood, time constraints, and industry expectations intersect to create burnout, and why women must lead the change in valuing their time and talent.

This episode is both a reality check and a rallying cry to raise your prices, own your worth, and reclaim your freedom. 🔥

If you’re tired of sacrificing your energy, finances, or time with your kids to serve clients who undervalue your services, I promise you there’s a better way.

Tune in and get inspired to make bold, empowered decisions that honor you and your impact.

Episode Highlights

[1:10] - Why this topic might be controversial but essential for impact-driven women.

[2:41] - What it really means to be the sole breadwinner with limited time and energy.

[4:10] - The real cost of your expertise: education, internships, and hard-won experience.

[7:42] - Unpacking the false choice between helping people and making good money.

[10:26] - The societal and industry beliefs that keep female experts underpaid.

[12:15] - The trap of corporate wellness jobs: convenient but undercompensated.

[14:08] - Why high-ticket pricing is not greedy—it’s essential for sustainability.

[17:28] - How charging premium raises the standard for your clients and your industry.

[20:15] - Moms, your time is even more valuable now. Here’s why that matters.

[24:45] - Final reflection: are your prices based on value or fear?

Inspiring Quotes From This Episode

• “Premium pricing is not just about the income you’re making. It’s about reshaping what’s normal for female experts.”

• “Motherhood expands your wisdom, your intuition, your value… and that’s why moms should be charging the most.”

• “You didn’t start your business to work 40 hours a week and barely scrape by. You started it for freedom.”

• “When you undervalue yourself, you attract clients who undervalue your work too.”

• “Wealth and wellness are not opposites. Wealth is a tool, and women, especially moms, deserve to live well too.”

• “If you’re bleeding yourself dry serving 30 to 40 clients a week just to afford childcare, something has to change.”

• “The system is built to keep women and female health experts undervalued. And it only changes when we decide to change it.”

Links & Resources

• Follow me on Instagram @lauraschoenfeldrd

• Want my eyes on your business? Check out my coaching programs.

Let’s Stay Connected!

Loved this episode? Let me know what resonated with you—DM me on Instagram @lauraschoenfeldrd and share your takeaways.

If this fired you up, be sure to subscribe so you never miss an episode.

And if you’re feeling generous, I’d be so grateful if you left a 5-star rating and review.

It helps other women entrepreneurs find this podcast and join the movement to build wealth without burnout.

Until next time, keep showing up, charging what you’re worth, and stepping fully into your power as a Nourished CEO.