Curious Leadership with Dominic Monkhouse E237 | Exploring the Power of Emotions To Boost Your Marketing with Anthony Butler
How do you want people to feel when they buy from you? How do you want people to feel when your sales team shows up? What fears might they have that stop them from staying with you or buying from you? As a marketer, if you really want to stand out from competitors and emotionally connect with your customers, these are important questions to answer.
This week on The Melting Pot we learned from Anthony Butler, author of Primal Storytelling and founder of the Marketing Agency Can-Do Ideas. From Helena, Montana, Anthony talks about his journey of discovery. He was a linguist and served in the army, but his story really kicks off when he gets fired by one of his marketing agency clients, who told him that his work hadn’t made any difference in the business. That was a turning point in his career. In this episode, we find out why.
In this conversation, Anthony shares his Primal Storytelling methodology and how he helps clients drive emotion in their marketing. We find out what questions you need to ask yourself to better connect with your audience. He also guides us through his process to map sales to marketing and what type of content and messages we need to deliver at each stage.
A fantastic conversation, make sure to download and listen to learn more.
On today’s podcast:
- The impact of emotions on marketing
- The Primal Storytelling content system
- How to make your brand stand out from competitors
- Mapping the sales process to marketing
- Understanding your audience's cultural background
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Book Recommendations:
The War of Art by Steven Pressfield
Expert Secrets by Russell Brunson
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