Knowledge has become one of the most valuable assets in the AEC industry.

Chris Parsons, founder and CEO of Knowledge Architecture, joins host Katie Cash to explore how firms can transform scattered project data and expertise into a true competitive advantage. Together, they discuss the rise of knowledge management as a C-suite priority, the role of AI in accelerating KM 3.0, and why structured data matters more than ever for marketing and proposals.

By focusing on people, process, technology, and culture, firms can unlock smarter collaboration, sharpen their storytelling, and create systems that support sustainable growth.

Topics discussed in this episode:

AEC marketing
Knowledge management
Knowledge strategy
AI in AEC
Business development
Content management

Connect with Christopher Parsons, Founder and CEO, Knowledge Architecture:

https://www.knowledge-architecture.com/

https://www.linkedin.com/in/christopherjparsons/

Connect with Katie: https://smartegies.com/

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Harriet Parsons - Written on the Body: eating disorders and narrative (Mind Reading: Experts in Conversation).