The Colin and Samir Show The Future of Creativity with Scott Belsky, Adobe Chief Strategy Officer
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Oct 22, 2024 
In this engaging conversation, Scot Belsky, Chief Strategy Officer at Adobe and founder of Behance, sheds light on the transformative impact of AI on creativity. He discusses how technology shifts the creative focus from execution to vision. The rise of creative confidence, the blurring lines between creators and creatives, and the ethical challenges of AI are explored. Scot also emphasizes the importance of community in a digital age and the need for meaningful storytelling in an overcrowded content landscape.
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How-To vs. What-To Era
- Humanity is shifting from a "how-to" era to a "what-to" era, thanks to AI.
- Taste will become a greater differentiator than skill as creative tools become more accessible.
Goodfellas Inspiration
- Colin shares how watching the opening scene of Goodfellas inspired his shift to filmmaking.
- This experience highlights how exposure to impactful art can shape creative taste.
Developing Taste
- Analyzing artistic decisions in impactful works can help develop taste.
- Mood boarding is a valuable exercise where accumulating interesting elements shapes creative intuition.