Hiring a marketing leader is not just about someone's skills and experience but creating a partnership between the CEO and the head of marketing.
Avoma CEO Aditya Kothadiya provides first-hand insight into the process that he recently took to hire a director of marketing.
Aditya says one of the keys to success is hiring the right person based on a company's growth stage.
Once a marketing leader comes on board, Aditya said it is important to align around expectations and goals so the rules of engagement are established.
Marketing Spark (The B2B SaaS Marketing Podcast)