Embracing Marketing Mistakes The Gap Year that Almost Became a Career Gap
Marketing professionals aren't immune to making classic business mistakes, especially when personal projects cloud professional judgment. Our guest Katie Tucker, a Customer Insight Strategist, and Author of Do Penguins Eat Peaches, shares how her family gap year adventure led her to create a course without proper market validation, only to be unexpectedly saved by the COVID pandemic's timely intervention.
- World tour with family generated Instagram following and many questions about how to plan family gap years
- Created a comprehensive course teaching practical and psychological preparation for family travel
- Secured impressive media coverage in The Times money section
- Failed to properly validate the business idea beyond supportive friends and family
- COVID pandemic intervened before full launch, preventing potential business failure
- Working in market research didn't prevent making the same mistakes she warns clients about
- Personal connection to the project made objective assessment more difficult
- Sometimes you need to make mistakes to learn valuable business lessons
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