Zev Siegl - The Co-Founder of Starbucks on the Joys of Coffee and How to Start a Business

Zev Siegl is the co-founder of Starbucks Coffee Company, now one of the world’s most beloved brands.In 1971, Zev Siegl, his fellow teacher Jerry Baldwin, and writer Gordon Bowker realized their passion for coffee and established Starbucks Coffee Company in Seattle’s historic Pike Place Market with the mission to offer some of the world’s finest, fresh-roasted, whole bean coffees. Following his departure from Starbucks in 1980, Zev became a serial entrepreneur, founding Quartermaine Coffee Roa...