What if the solutions you’ve already created could generate value for decades—without more of your time? In this episode, Dan Sullivan reveals how packaging, naming, and protecting your ideas transforms them into scalable intellectual property. Learn why your “second company” (your multiplier) could soon be worth more than your entire business—and how to make it happen.

Here’s some of what you’ll learn in this episode:

How to make your solutions valuable by protecting them through intellectual property law.
The thinking tool that lets you find the right person for the right role.
How you can easily turn your ideas into intellectual property.
The importance of sticking to your business model.
How you can franchise your ideas.
The future of Strategic Coach^® over the next 20 years.

Show Notes:

Your first company, your R&D company, creates solutions for people.

Your second company, your multiplier company, packages your solutions as your intellectual property.

If you record, package, and name a solution you’ve created, it will have massive ongoing value.

Before you put your ideas out into the world, you must protect them.

Boredom with your own solutions is a hidden risk—document them before you move on to the next idea.

The value of Strategic Coach’s patents will soon surpass 55 years of coaching revenue—proof that IP compounds value.

Protecting your creativity isn’t just a multiplier; it’s an accelerator of long-term wealth.

A two-company structure makes you immune to market chaos because you control the value of your ideas.

Your biggest breakthroughs will come from technology multiplied by teamwork, not from grinding harder.

The same business model that built your success can scale infinitely—if you focus on IP, not just execution.

Resources:

Unique Process Advisors by Dan Sullivan

Instant IP

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

Unique Ability^®

Perplexity

This Tool Will Help You Make Sense Of The Past AND Take Charge Of Your Future

Everything Is Created Backward by Dan Sullivan

Extraordinary Impact Filter by Dan Sullivan

Growing Great Leadership by Dan Sullivan

The 4 C’s Formula by Dan Sullivan

season 5, episode 3 | Gabe and Marissa Thomas | Watermark YA