This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.

Devin covers:

Identifying your “one word” to own and dominate a category on LinkedIn.
Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.
A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.

Timestamps

(00:00) - - Intro to Devin
(06:24) - - How to Build Trust at Scale
(12:17) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now
(14:29) - - Pick Your “One Word” to Guide Your Content Category
(19:43) - - How to Narrow Your Audience
(26:25) - - How to Pick Content Pillars & Topics
(30:52) - - Outlining Your Production Process
(32:46) - - How to Measure & Iterate LinkedIn Success
(37:45) - - Using Company Pages vs Personal Pages
(38:26) - - Communicating with Your CEO
(39:38) - - How to Get Your Whole Team Involved in LinkedIn
(40:19) - - Niching Down with Your “One Word”
(41:48) - - Prioritizing Engagement on LinkedIn
(42:59) - - Applying This Framework to Other Channels
(43:15) - - Revising Your Voice and Tone
(45:10) - - How to Pick Your “One Word” (Revisited)
(47:15) - - Reach Versus Teach

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