61 / Simple Steps for High-Touch User Engagement

Maybe more than anything else, product people want good, honest, relevant feedback about their products. And their go-to source for the straight-up truth? Moms and best friends. They’re the ones who’ll give you the sort of “big-picture feedback you’re desperate for.” And the best part is they know enough not to give advice you didn’t ask for. This is the “mom test,” Rob Fitzpatrick explains.

In this episode of the Product Momentum Podcast, author-entrepreneur Rob Fitzpatrick joins Sean and ITX product strategist Matt Bush to discuss how best to do product discovery and get answers to these questions: “How do I get people to talk to me? How do I know if I have enough feedback? How do I figure out if I’m building the right thing?”

In his book, The Mom Test, Rob writes, “It’s not everyone else’s responsibility to tell you the truth; it’s your responsibility to go out and find it.” Coupled with his personal rule – i.e., to build products only for customers I actually want to be friends with – and you’ve got a recipe for product success. Even more than that, though, you’ve got a blueprint for research, discovery, and engagement that leads to better products and more interesting stuff to work on.

Listen in to catch more of Rob’s “how to’s” on user engagement and workshopping:

• How (and where) to initiate the perfect learning conversation
• How keen focus on your MVA will help you build your MVP
• How to recognize compliments as the red flags that you’ve started asking bad questions
• How to match the 5 teaching formats with the type of content you’re teaching

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