Digital Dominance: Proven Marketing Strategies to Grow Your Service Business The HeyTony Playbook for Dominating Google and Social Media... with Matt Diamante
Jul 29, 2025
In this conversation, Matt Diamante, founder of Hey Tony, dives into essential SEO strategies for small businesses. He clarifies common misconceptions about SEO and the pivotal role of targeted keywords, especially in the age of AI. Matt discusses how to future-proof marketing by diversifying platforms and stresses the significance of building an email list. He also shares insights on maximizing social media engagement and effective content creation techniques, highlighting the importance of persistent testing for optimal results.
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Keyword Usage is Crucial
- Use your target keyword phrase explicitly in key parts of your webpage like the title tag, meta description, and heading tags.
- Incorporate the keyword naturally in your content paragraphs to signal relevance to search engines and visitors.
SEO Still Dominates Despite AI
- Search engines and AI might not be as omniscient as people assume, and they rely heavily on explicit keywords.
- Google still holds the best search algorithm, so proper SEO remains essential for visibility.
Future-Proof with Email Lists
- Future-proof your business by diversifying marketing channels rather than relying on a single platform.
- Build an email list to maintain direct contact with customers regardless of algorithm changes or platform shutdowns.