Austin Beveridge, Head of Marketing at Arc, discusses his background and how he ended up in his current role. He talks about his experience working at Bolt, where he saw demand generation at scale with a large budget, and now at Arc, a seed and Series A startup. He shares his favorite tech stack, including Salesforce for CRM, Marketo for marketing automation, Outreach for sales outreach, Semrush for SEO, and 6Sense for ABM. Austin explains the different demand generation strategies he used at Bolt and Arc, focusing on MQLs and SQLs at Bolt and revenue at Arc. He discusses the importance of attribution and how they track revenue and analyze the effectiveness of different channels and tactics. Austin highlights the success of hosting events, such as dinners, at Arc and the challenges of sponsoring conferences. Finally, Austin shares advice for junior marketers, emphasizing the importance of not spreading themselves too thin and prioritizing their personal lives.
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