The Cardone Zone 527: What They Don't Tell You About Selling Online
Jul 2, 2019
Discover the intricate journey consumers take before making online purchases. The importance of cohesive marketing strategies becomes clear, emphasizing multiple touchpoints. Delve into the value of a multi-channel approach to effectively capture attention across platforms. Learn about intent-based selling techniques, including retargeting and high-quality content, to boost customer engagement and lead conversion. This insightful discussion reveals what really drives online sales success.
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22-Day, 32-Touch Sales Cycle
- The average consumer takes 22 days and 32 brand touch points before making a purchase online.
- Selling online requires patience and persistence over multiple interactions rather than expecting immediate sales.
Be Omni-Channel and Omnipresent
- Be omni-channel and omnipresent across multiple platforms and devices to reach customers.
- Outdo competitors by maintaining constant visibility, as most buyers see your content on multiple channels and devices.
Intent-Based Branding and Retargeting
- Use intent-based branding by creating content that specifically attracts your ideal customer.
- Track and retarget those who engage with content to warm up your audience effectively.